It doesn’t matter if you are a startup, established brand, small business, or enterprise – every Australian business needs an online.
This means that you have to find the best ecommerce platform in Australia. Now, this can be a bit trickier than anticipated since there are so many different platforms to select from.
Fortunately, you can take guesswork out of the equation. Just consider the carefully chosen options for you below and select the one that best fits your company, industry, and criteria.
The Top Ecommerce Platforms
Here are the best options available to you:
Shopify – Best for Startup Businesses
If you are only just getting started with your company, then you are probably working with limited funds and resources. In this case, Shopify offers an abundance of services for affordable prices. Best of all, it is set up in a way that will make it easy for any business to join.
One of the benefits of Shopify is that this ecommerce platform model has been shown to work. Shopify supports over 600,000 businesses in 175 countries and is responsible for the processing off over a billion orders.
Since Shopify is a hosted platform, there’s no need for you to concern yourself with web hosting, installing software, etc. At the same time, the platform offers even of themes and apps to help you customise your page as you wish. This helps you maintain a sense of brand identity.
There is also the fact that it is incredibly simple for you to get started. It is just a matter of selecting a domain name and choosing a template. This is followed up by adjusting SEO for your store and listing your products.
Shopify gives you the opportunity to accept a wide variety of payment methods. As such, you can let people pay for your products via credit cards, PayPal, AfterPay and even cryptocurrency. This allows you to attract a broader audience.
Managing your online store is very simple with Shopify as well, all thanks to the dashboard. You can easily handle your stock and inventory. Once you have sold off your product, you can continue to offer additional shipping services via Shopify.
For one thing, Shopify is integrated with Australian Post. Furthermore, you can provide product fulfilment tracking so that you and your consumers can keep track of the packages.
Wix – Best for Novice Online Businesses
Not everyone has the necessary skills and experience to get an online store up and running. If you fall into this category, then Wix may be the best option for you. Wix is an incredibly easy platform for you to work with and many novices have found it even simpler to use than Shopify.
This is largely to do with the fact that Wix is a drag-and-drop builder, simplifying the website building process quite a bit. To add to this, the platform lets you choose from beautiful templates, ensuring that you get a polished, high-quality result.
At the same time, you are free to make numerous adjustments to the templates. These include logos, product galleries, menus, buttons, and other elements.
And if you don’t want to worry about having to focus on multiple elements of your website, you won’t have to. Whenever you register for a Wix subscription plan, you get a free domain, unlimited bandwidth, and web hosting.
Wix makes it really easy for you to sell your products as well. Your customers can pay via credit card, Paypal, or Square. You can also handle additional charges, taxes, tracking, and more on this platform with minimal effort.
Woocommerce – Best for WordPress Sites
If you want to work specifically with WordPress sites, then is one of the best options around. Woocommerce is also great if you would like greater control over how your online store is created. You should be warned, though, that this is meant for more experienced website owners. You will have to do a lot of the work yourself.
Now, before you install Woocommerce, you should be aware that you first need to subscribe to a web host provider. Then, it is a matter of buying a domain and setting up your WordPress website. You will have to select a website theme that is compatible Woocommerce before installing the plug-in.
You will particularly enjoy Woocommerce if you want to customise every aspect of your online store. If you don’t want to do this yourself, you can hire a developer to build it to your exact requirements. Not to mention, you get a lot of leeway in how you want to present and sell your products.
With Woocommerce, it is possible to sign up for multiple point-of-sale integrations including PayPal, ZipPay, Sage, and more. Best of all, you only have to pay any transaction charges levied by these integrations as Woocommerce doesn’t charge you at all.
Weebly – For a Comprehensive Experience
If you want a platform that will allow you to tackle a number of digital elements from one place, then Weebly is an excellent option for you. This platform is largely focused on smaller physical businesses that are looking to transition online. As such, Weebly is well known for being simplistic yet sophisticated.
There are a few different reasons why most new or inexperienced business owners want to start their online store with Weebly. First, the platform is powered by Square, ensuring impressive and consistent performance throughout.
Then, there is also the fact that user interface makes it quite straightforward to build your website. The drag-and-drop editor makes it even easier for you to setup the perfect digital online storefront. What’s more, you will be able to build the site so much faster too.
As far as prices go, Weebly does have the distinction of being a cheaper option. Once again, this is great for anyone who is just starting out and has a budget. At the same time, certain restrictions do exist at this price point.
For instance, you do have limited options in terms of third-party integrations. However, this is only an issue if you wanted to incorporate lesser known integrations. Stick with the popular ones and you will be fine.
BigCommerce – For the Fast Growing Brand
If you have plans to expand your business at a faster rate, then BigCommerce is a good option for you. The great thing about this platform is that it offers you an all-in-one service. So, when your register with BigCommerce, you get access to a web hosting provider, website builder, marketing tools, and more.
At the same time, there are some features that require experience coders. In case you don’t have these skills you will either need to outsource these elements or forego the features altogether.
One of the more impressive features of BigCommerce, though, is that it allows you to grow your business and site at your own pace. Even better, you can actually develop your business to a considerable state without having to switch platforms.
Now, there are various plans that you can register for. These range from affordable to more exclusive packages. You should be aware that each package comes with a sales limit. If you begin to exceed this, you will have to move up to the next tier of the platform to continue.
Choosing the Right Ecommerce Platform
Here are the guidelines and tips that you should follow when selecting an ecommerce platform for your business:
Consider the Most Suitable Option for Your Business
When most people consider an ecommerce platform, they tend to select the most popular options, rather than the one that is best suited to their business. However, doing this can cause issues with your online store further down the line.
This is why the first thing that you should do is to consider every element of your online store. What do you need to make it work? What are your technical skills and how can these help or hinder depending on the platform that you have chosen?
When you take a closer look at such details, you will find it easier to figure out which platform will provide you with the best opportunities while reducing hassle.
Consider the Overall Costs
Now, one of the ways that you will make your decision is by comparing the costs of each platform. You should be aware, though, that there can be a great deal of hidden costs. Due to this, it is important to appreciate the overall cost involved with each platform before drawing any conclusions.
Here are some things to look at:
- Is it an all-in-one service or do you have to pay for additional features like web hosting?
- Do you have to pay for certain website templates?
- Do value-added services cost extra?
- Are there maintenance costs?
- Will you have to pay for making changes to the website?
- Are upgrades free of charge?
It is only once you have all this information and more that you should make a decision about which platform is most cost-effective to you. This is what will help you stick to your budget in the long run.
Examine SEO Status
SEO isn’t just for your website or social media presence – it is just as important for your ecommerce platforms as well. It is these features that will ensure that your site will rank high enough to be discoverable by your target audience.
However, not all platforms are equally SEO-friendly. As such, you do have to think about how a platform will or won’t let you boost your SEO. This includes being able to use your own domain name, making allowances for the presence of a blog, and letting customers leave reviews on your site.
You simply can’t afford to have your online store malfunction. And, if it does, you will require immediate and comprehensive assistance to get it back up and running again. This is where good customer support can make all the difference.
Even if you do choose an international ecommerce platform instead of a local one, make sure that it has an Australian office. At the very least, there should be round the clock support so that you can reach out for assistance at any time.
When you are just starting out, it is easy to get caught up in the present size of your website. Nevertheless, you need to keep in mind that there is a good chance that your site will grow and develop with time.
Due to this, you should think about whether the particular ecommerce platform that you would like to sign up with has the features necessary to grow and support your site. It is always a good idea to select a platform that has various tiers so that you can grow the online store without having to transfer to a different platform.
Last, but certainly not least, you do have to think about the security protocols for each ecommerce platform. Keep in mind, you will have access to a great deal of sensitive financial information. You owe it to your consumers to keep these details safe and secure.
It is important to know what kind of consumer information is being tracked and stored by your online store. Make sure to get permission for cookies, or any other kind of information that will be gathered.
It is also a good idea to see if your platform lets you take additional authentication measures for transactions. This includes reCAPTCHA tests, 2FA authentication, and more.
There are several top ecommerce platforms in Australia that you can choose from. However, not al of them may be a good fit for you and your business. Thus, you should take care to choose an option that is best suited to your needs. This will ensure that you get the best value for your investment.